Slurpee Rebrand

Rebranding Slurpee was aimed at enhancing the brand's relevance and appeal to both existing and new customers, while also positioning 7-Eleven as a leader in the beverage industry while also tapping into their heritage. The new branding was intended to be highly visible and memorable, helping to drive brand awareness and loyalty among consumers. 

Rebranding Slurpee was aimed at enhancing the brand's relevance and appeal to both existing and new customers, while also positioning
7-Eleven as a leader in the beverage industry while also tapping into their heritage. The new branding was intended to be highly visible and memorable, helping to drive brand awareness and loyalty among consumers. 

Rebranding Slurpee was aimed at enhancing the brand's relevance and appeal to both existing and new customers, while also positioning 7-Eleven as a leader in the beverage industry while also tapping into their heritage. The new branding was intended to be highly visible and memorable, helping to drive brand awareness and loyalty among consumers. 

Rebranding Slurpee was aimed at enhancing the brand's relevance and appeal to both existing and new customers, while also positioning 7-Eleven as a leader in the beverage industry while also tapping into their heritage. The new branding was intended to be highly visible and memorable, helping to drive brand awareness and loyalty among consumers. 

Rebranding Slurpee was aimed at enhancing the brand's relevance and appeal to both existing and new customers, while also positioning 7-Eleven as a leader in the beverage industry while also tapping
into their heritage. The new branding was intended to be highly visible and memorable, helping to drive brand awareness and loyalty among consumers. 

Slurpee
Rebrand

Deutsch LA 
2019

Role
Design Director

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Guidelines_Overview
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