PetSmart Brand Refresh

The objective of the brand refresh was to showcase the deep affection that pet parents have for their pets, using PetSmart's recognizable red ball to add a touch of playfulness to the visual identity. By introducing vivid colors and a warm circular typeface, we crafted a modern, upbeat, and distinctive brand identity for PetSmart that accurately reflects their ethos.

The objective of the brand refresh was to showcase the deep affection that pet parents have for their pets, using PetSmart's recognizable red ball to add a touch of playfulness to the visual identity. By introducing vivid colors and a warm circular typeface, we crafted a modern, upbeat, and distinctive brand identity for PetSmart that accurately reflects their ethos.

The objective of the brand refresh was to showcase the deep affection that pet parents have for their pets, using PetSmart's recognizable red ball to add a touch of playfulness to the visual identity. By introducing vivid colors and a warm circular typeface, we crafted a modern, upbeat, and distinctive brand identity for PetSmart that accurately reflects their ethos.

The objective of the brand refresh was to showcase the deep affection that
pet parents have for their pets, using PetSmart's recognizable red ball to
add a touch of playfulness to the visual identity. By introducing vivid colors and a warm circular typeface, we crafted a modern, upbeat, and distinctive brand identity for PetSmart that accurately reflects their ethos.

The objective of the brand refresh was to showcase the deep affection that pet parents have for their pets, using PetSmart's recognizable red ball to add a touch of playfulness to the visual identity. By introducing vivid colors and a warm circular typeface, we crafted a modern, upbeat, and distinctive brand identity for PetSmart that accurately reflects their ethos.

PetSmart
Brand Refresh

Deutsch LA 
2020

Role
Design Director

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Head of Design—Adhemas Batista
Design Director—Talin Baharian
Visuals—Amy Lee, Jean-Lou Renoux

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