Lowe's Brand Refresh
Our team was assigned to create a new look, feel, and tone for the Lowe's brand, starting with a mnemonic and culminating in a comprehensive brand refresh. Our objective was to establish a contemporary interpretation of a DIY brand,
while also ensuring brand consistency across all communication channels. We aimed to set a high standard for modernizing the Lowe's brand.
Our team was assigned to create
a new look, feel, and tone for the Lowe's brand, starting with a mnemonic and culminating in a comprehensive brand refresh.
Our objective was to establish a contemporary interpretation of
a DIY brand, while also ensuring brand consistency across all communication channels. We aimed to set a high standard for modernizing the Lowe's brand.
Our team was assigned to create a new look, feel, and tone for the Lowe's brand, starting with a mnemonic and culminating in a comprehensive brand refresh. Our objective was to establish a contemporary interpretation of a DIY brand, while also ensuring brand consistency across all communication channels. We aimed to set a high standard for modernizing the Lowe's brand.
Our team was assigned to create a new look, feel, and tone for the Lowe's brand, starting with a mnemonic and culminating in a comprehensive brand refresh. Our objective was to establish a contemporary interpretation of a DIY brand, while also ensuring brand consistency across all communication channels. We aimed to set a high standard for modernizing the Lowe's brand.
Our team was assigned to create a new look, feel, and
tone for the Lowe's brand, starting with a mnemonic and culminating in a comprehensive brand refresh. Our objective was to establish a contemporary interpretation of a DIY brand, while also ensuring brand consistency across all communication channels. We aimed to set a high standard for modernizing the Lowe's brand.
Lowes
Brand Refresh
Deutsch LA
2020
Role
Design Director
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