H&R Block 

H&R block cares about your taxes and financial well-being. To reflect this level of concern and empathy, the design system and visuals were developed. The use of the block shape in a subtle manner was instrumental in shaping the visual system. The customized typeface, grid, and visual components are constructed from blocks, thus connecting back to the brand.

H&R block cares about your taxes and financial well-being. To reflect this level of concern and empathy, the design system and visuals were developed. The use of the block shape in a subtle manner was instrumental in shaping the visual system. The customized typeface, grid, and visual components are constructed from blocks, thus connecting back to the brand.

H&R block cares about your taxes and financial well-being. To reflect this level of concern and empathy, the design system and visuals were developed. The use of the block shape in a subtle manner was instrumental in shaping the visual system. The customized typeface, grid, and visual components are constructed from blocks, thus connecting back to the brand.

H&R block cares about your taxes and financial well-being. To reflect this level of concern and empathy, the design system and visuals were developed. The use of the block shape in a subtle manner was instrumental in shaping the visual system. The customized typeface, grid, and visual components are constructed from blocks, thus connecting back to the brand.

H&R block cares about your taxes and financial well-being. To reflect this level of concern and empathy, the design system and visuals were developed. The use of the block shape in a subtle manner was instrumental in shaping the visual system. The customized typeface, grid, and visual components are constructed from blocks, thus connecting back to the brand.

H&R Block
Brand Refresh

Deutsch LA 
2018

Role
Design Director

Selected Works

Lowe'sBrand Refresh

VolkswagenProject type

PetSmartBrand Refresh

7 ElevenProject type

Slurpee—7 ElevenProject type

A SHOCProject type

PeacockBrand Book

American in the RawCoffee Table Book

Core WaterBrand Refresh

Walmart Global TechBrand Refresh

ZillowProject type

The Original Donut ShopBrand Refresh