A SHOC
A SHOC energy drink brand refresh is inspired by the brand’s distinct ethos that exists in stark contrast to the conventions of the energy drink category. The ask was create a visual system leaning into powerful light, natural colours, and refreshing vibes of California design.
A SHOC energy drink brand refresh is inspired by the brand’s distinct ethos that exists in stark contrast to the conventions of the energy drink category. The ask was create a visual system leaning into powerful light, natural colours, and refreshing vibes of California design.
A SHOC energy drink brand refresh is inspired by the brand’s distinct ethos that exists in stark contrast to the conventions of the energy drink category. The ask was create a visual system leaning into powerful light, natural colours, and refreshing vibes of California design.
A SHOC energy drink brand refresh is inspired by the brand’s distinct ethos that exists in stark contrast to the conventions of the energy drink category. The ask was create a visual system leaning into powerful light, natural colours, and refreshing vibes of California design.
A SHOC energy drink brand refresh is inspired by the brand’s distinct ethos that exists in stark contrast to the conventions of the energy drink category. The ask was create a visual system leaning into powerful light, natural colours, and refreshing vibes of California design.
ASHOC
Brand Refresh
Deutsch LA
2021
Role
Design Director
Selected Works
Lowe'sBrand Refresh
VolkswagenProject type
PetSmartBrand Refresh
7 ElevenProject type
Slurpee—7 ElevenProject type
PeacockBrand Book
American in the RawCoffee Table Book
H&R BlockBrand Refresh
Core WaterBrand Refresh
Walmart Global TechBrand Refresh
ZillowProject type
The Original Donut ShopBrand Refresh